The Burberry check, that instantly recognizable motif of beige, red, black, and white, is more than just a pattern; it's a symbol of heritage, luxury, and British style. Its journey from a simple raincoat lining to a globally recognized brand signature is a fascinating tale of design evolution, marketing savvy, and enduring appeal. While the exact origins are shrouded in some mystery, piecing together the historical fragments reveals a compelling narrative of how a humble check became a cornerstone of one of the world's most prestigious fashion houses.
Burberry's Check History: A Foundation in Functionality
To understand the Burberry check's origins, we must first delve into the history of Burberry itself. Thomas Burberry founded the company in 1856 in Basingstoke, Hampshire, England. Initially focused on outdoor clothing, Burberry's innovation lay in the development of gabardine, a durable, water-resistant fabric that revolutionized outerwear. This groundbreaking fabric, coupled with Burberry's commitment to quality and functionality, quickly established the brand as a purveyor of high-quality, practical clothing for the outdoors. While the iconic check wasn't present in these early years, the foundation for its future prominence was being laid.
The early decades of Burberry's existence saw a focus on performance and practicality. The company catered to a clientele who needed durable, weatherproof garments, including explorers, soldiers, and outdoor enthusiasts. This emphasis on functionality is crucial in understanding the initial application of the check pattern. It wasn't initially conceived as a brand identifier; rather, it served a practical purpose.
Burberry Check Design History: The Genesis of a Signature
The Burberry check, technically a tartan, first appeared in the 1920s. However, its early use was far removed from the glamorous image it holds today. Initially, it was employed as a lining for Burberry's raincoats. This subtle placement served a crucial function: it prevented counterfeiting. The unique check pattern provided a clear way to authenticate genuine Burberry garments, safeguarding the brand's reputation and protecting consumers from imitations. This early, functional application demonstrates a shrewd understanding of brand protection, even before the check's aesthetic potential was fully realized.
The exact designer of the original check remains somewhat elusive, lost in the mists of time and company records. However, the design itself is a testament to understated elegance. The harmonious blend of beige, red, black, and white creates a timeless pattern that transcends fleeting fashion trends. Its simple yet sophisticated design would become the key to its enduring success.
Burberry Chequered History: From Lining to Logo
The 1960s marked a pivotal turning point in the history of the Burberry check. By this time, the check had established itself as a subtle marker of quality and authenticity. However, the company recognized its potential as a powerful brand identifier. This is where the story takes a significant turn.
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